Vladmasters are handmade View-Master™ reels designed, photographed, and hand-assembled by Vladimir. They make use of toys, neglected household objects, and odd ephemera to tell 28-picture tales of train chases, missing steam shovels, disastrous dinner parties, and overly adventurous cockroaches.

Vladmaster performances are simultaneous Vladmaster experiences in which every attendee is given a viewer and set of disks and then led through the story by a soundtrack featuring music, narration, sound effects, and ding noises to cue the change from image to image. Vladimir has given performances across the US and Britain, including shows at the Walker Art Center in Minneapolis, the Flaherty Film Seminar in New York, and the Flatpack Film Festival in Birmingham UK.